How PODS and Tombras Created the World’s Smartest Billboard Using Google Gemini AI for Hyper-Local Real-Time Advertising

By: GoBeyond Team

July 3, 2025

3 min read

PODS moving truck with AI-powered LED billboard displaying neighborhood-specific ads in NYC

Quick Overview

PODS partnered with advertising agency Tombras to launch an AI-powered out-of-home (OOH) campaign using Google’s Gemini AI. They equipped PODS moving trucks with LED digital billboards that adapted messaging in real time based on GPS location, weather, traffic, and neighborhood-specific data across New York City. The campaign generated over 6,000 unique headlines covering 299 neighborhoods in just 29 hours, making every announcement hyper-local, personalized, and data-driven.

PODS

Company Size

Not publicly disclosed

Revenue Range

Not publicly disclosed

Primary Challenge

Modernizing traditional billboard advertising with real-time, hyper-local, personalized messaging

Key Metrics

\- 6,000+ unique announcements\- Coverage of 299 NYC neighborhoods in 29 hours\- 60% increase in website sessions\- 33% increase in quote requests\- Biggest year-over-year lift in NYC for PODS in years

The Problem

Traditional static billboards lacked personalization and real-time relevance, limiting engagement

The Solution

Custom AI Creative Brief Builder and Google Cloud Vertex AI with Gemini 1.5 Pro to generate localized headlines; LED screens on trucks displaying dynamic ads based on real-time data