Quick Overview
PODS partnered with advertising agency Tombras to launch an AI-powered out-of-home (OOH) campaign using Google’s Gemini AI. They equipped PODS moving trucks with LED digital billboards that adapted messaging in real time based on GPS location, weather, traffic, and neighborhood-specific data across New York City. The campaign generated over 6,000 unique headlines covering 299 neighborhoods in just 29 hours, making every announcement hyper-local, personalized, and data-driven.
The Problem
Traditional static billboards lacked personalization and real-time relevance, limiting engagement
The Solution
Custom AI Creative Brief Builder and Google Cloud Vertex AI with Gemini 1.5 Pro to generate localized headlines; LED screens on trucks displaying dynamic ads based on real-time data
Results
“Our portable moving and storage containers have functioned as our billboards since PODS was founded. Now, with Google AI and Tombras, we bring that concept to life in a modernized, digitized way.”“The campaign’s same-day and same-week results shocked us.”
Details
More Case Studies
See All
