How L'Oréal Uses AI Chatbot (Mya Platform) to Streamline Recruitment and Enhance Candidate Experience

By: GoBeyond Team
July 3, 2025
3 min read
L'Oréal AI chatbot recruitment interface

Quick Overview

L'Oréal implemented the Mya AI chatbot to engage candidates with targeted questions based on analysis of successful employee profiles. The chatbot evaluates candidate responses on content and language, automating screening while maintaining a positive candidate experience.

L'Oréal
L'Oréal
Company Size
~85,000 employees
Revenue Range
$40B+ annual revenue
Primary Challenge
Streamlining recruitment processes and improving candidate experience at scale
Key Metrics
\- 92% candidate satisfaction rate\- Streamlined screening for large candidate pools\- Improved candidate engagement

The Problem

Manual screening was time-consuming and inconsistent, risking candidate drop-off and inefficiency.

The Solution

Deployed Mya AI chatbot to automate candidate engagement, screening, and communication using NLP and AI-driven assessment.

Results

\- Enhanced recruitment efficiency\- High candidate satisfaction including rejected candidates\- Reduced time-to-hire

Details

Industry
Retail & E-commerce
Departments
Human Resources & People Ops
Operations & Workflow Automation
Use Cases
Recruiting & Hiring
Workflow Automation
Tags
NLP
Time-Saving
HR & People Ops
Improved Accuracy
Client Satisfaction
AI Tools Used
No items found.
Sources
https://hirevire.com/blog/how-ai-is-changing-recruitmenthttps://digitizingpolaris.com/unlocking-talent-lore%CC%81al-and-unilever-s-use-of-ai-in-recruitment-6b6cfea062f3

More Case Studies

See All
How Snowdrop Uses Google Cloud AI and Geospatial Data to Improve Financial Transaction Data Accuracy and Matching
Finance & Banking
How Khan Academy’s Khanmigo AI Tutor Enhances Personalized Learning with GPT-4
Education & EdTech
How a Global Software Development Project Used an AI-Powered Chatbot to Enhance Communication and Delivery
Technology & SaaS
How Netflix Uses AI to Personalize Content Recommendations and Optimize Originals
Media & Entertainment
How SEB Wealth Management Uses Google Cloud AI to Enhance Client Interactions and Efficiency
Finance & Banking
How RE/MAX Uses AI to Personalize Property Recommendations and Improve Buyer Satisfaction
Real Estate

🤖 Chat with AI

Type...