Domino’s leveraged Emplifi’s AI-powered Social Marketing Cloud to automate real-time social media monitoring, enabling instant engagement and crisis management. The AI identifies key interactions such as purchase intent and influencer critiques, integrating with CRM systems for rapid response. This automation improved contact center efficiency and customer loyalty.
Manual sorting of social media posts was time-intensive and inefficient, limiting timely responses and crisis management
Emplifi Social Marketing Cloud automates keyword monitoring across platforms, filters relevant posts, integrates with CRM, and alerts teams for rapid intervention