Quick Overview
Dun & Bradstreet built an AI-powered tool using Google Cloud’s Gemini to generate personalized email announcements for prospects and customers. The system tailors content based on research data, user queries, and customer preferences, enabling sales and marketing teams to quickly deliver targeted, relevant communications. This improves outreach effectiveness, accelerates sales cycles, and enhances engagement with decision-makers.
Dun & Bradstreet
Company Size
Large multinational
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling personalized communications to prospects and customers efficiently
Key Metrics
\- Faster, more personalized communications\- Improved outreach effectiveness\- Increased engagement and conversion rates
The Problem
Manual email creation was slow, generic, and limited in personalization
The Solution
AI-driven content generation using Gemini models integrated with sales intelligence platforms
Results
\- Accelerated sales cycles\- Enhanced lead generation\- Improved customer engagement and response rates
“AI-powered personalized outreach has transformed how we engage prospects, enabling faster, smarter sales.”
Jay DePaul, Chief Cybersecurity & Technology Risk Officer
Details
Industry
Professional Services & Consulting
Departments
Marketing & Content
Use Cases
Company Announcements
Tags
GenAI
NLP
Scalability
AI Tools Used
Gemini
Sources
https://cloud.google.com/transform/101-real-world-generative-ai-use-cases-from-industry-leadershttps://blog.google/products/google-cloud/gemini-at-work-ai-agents/https://cloud.google.com/blog/products/ai-machine-learning/dun-bradstreet-gemini-code-assist-software-development-lifecyclehttps://www.youtube.com/watch?v=kAsFAfOsDn8https://www.instituteofaistudies.com/insights/google-gemini-for-marketing-best-use-caseshttps://workspace.google.com/intl/en_ph/resources/ai-email-marketing/
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