Quick Overview
Demandbase integrated AI-powered predictive analytics and buyer intent data from G2 to identify in-market prospects and tailor outreach. This approach qualified $3.5 million in new pipeline in a single quarter, significantly boosting pipeline growth.
Demandbase
Company Size
Large B2B marketing technology company
Revenue Range
Not publicly disclosed
Primary Challenge
Accelerating pipeline growth through better prospect identification
Key Metrics
\- $3.5M new pipeline in one quarter\- Improved targeting accuracy\- Increased pipeline velocity
The Problem
Difficulty identifying in-market buyers and prioritizing outreach
The Solution
AI-driven predictive analytics combined with buyer intent data for precise prospecting
Results
\- Significant pipeline growth\- More qualified leads\- Enhanced sales targeting and efficiency
“AI-powered intent data helped us focus on prospects ready to buy, driving substantial pipeline growth.”
Demandbase Marketing Team
Details
Industry
Marketing & Advertising
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.fiftyfiveandfive.com/ai-lead-generation/
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