How Decathlon Automated 65% of Customer Queries and Increased Online Conversions by 15% with AI Chat Assistant

By: GoBeyond Team
July 3, 2025
3 min read
AI case study for Decathlon – 65% query automation and 15% conversion increase

Quick Overview

Decathlon implemented an AI chat assistant to automate product search, ticketing, and support requests, improving response times and boosting online conversions.

Decathlon
Decathlon
Company Size
~90,000 employees
Revenue Range
$15B+ annual revenue
Primary Challenge
Handling high volume of customer queries efficiently
Key Metrics
\- 65% of queries automated\- 15% increase in online conversions

The Problem

Manual customer service struggled to keep up with query volume, affecting conversion rates.

The Solution

Deployed AI chat assistant to automate responses and support workflows.

Results

\- Automated majority of queries\- Increased online conversion rates\- Improved customer experience

Details

Industry
Retail & E-commerce
Departments
Customer Support & Service
Use Cases
Live Chat Support
Workflow Automation
Customer Feedback Analysis
Tags
NLP
Time-Saving
Client Satisfaction
AI Tools Used
No items found.
Sources
https://www.cloudtalk.io/blog/seamless-ai-customer-service/

More Case Studies

See All
How China State Construction Reduced Rework by 18% Using AI-Powered Cameras and IoT Sensors
Construction
How DNAMIC Developed AI-Powered Wearable Devices for Cardiovascular Health Monitoring
Healthcare & Medical
How Built In Improved Win Rates and Deal Size by 10%+ Using Apollo’s Data Enrichment
Technology & SaaS
How a Retail Client Improved Customer Feedback Response Time and Satisfaction Using AI Analytics
Retail & E-commerce
How GetGenerative.ai Optimizes Task Assignment and Scheduling with AI-Driven Project Management
Technology & SaaS
How Rupp Pfalzgraf Increased Case Workload by 10% Using Lexis+ AI for Legal Research and Drafting

🤖 Chat with AI

Type...