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How Cosabella Boosted Email Revenue by 60% Using Emarsys AI-Powered Marketing Automation

By: GoBeyond Team
July 3, 2025
3 min read
Cosabella AI-driven email marketing dashboard showing personalized campaigns and revenue metrics

Quick Overview

Cosabella, a family-owned Italian lingerie brand facing stagnant sales, adopted Emarsys’s AI-powered marketing platform to personalize email content and offers based on shopper data. The AI enabled dynamic segmentation, real-time behavior analysis, and automated campaign optimization. This approach increased email open rates by 4%, grew email-driven revenue by 60%, and doubled the email subscriber base. Their “12 Days of Cosabella” holiday campaign achieved 40–60% higher sales year-over-year without relying on discounts.

Cosabella
Cosabella
Company Size
Mid-sized family-owned lingerie brand
Revenue Range
Not publicly disclosed
Primary Challenge
Overcoming stagnant sales and low email engagement through personalized marketing
Key Metrics
\- 4% increase in email open rates\- 60% increase in email-driven revenue\- 40–60% higher holiday campaign sales\- Doubled email subscriber base\- 73% increase in email marketing revenue\- 44% rise in average order value\- 86% boost in email open rates

The Problem

Previous email marketing was generic, lacked personalization, and underutilized rich customer data

The Solution

Emarsys AI-powered B2C Marketing Cloud providing real-time customer behavior analysis, dynamic segmentation, personalized content, and automated cross-channel campaign execution

Results

\- Significant revenue growth and subscriber expansion\- Enhanced customer engagement and retention\- Faster campaign launch times (50% reduction)\- Improved marketing team efficiency and creativity\- Ability to create “living content” that adapts dynamically

“Emarsys AI transformed our email marketing, freeing our team to focus on creativity while driving remarkable revenue growth.”“The platform’s insights allow us to understand customer lifecycle stages and tailor messages effectively.”

Courtney Connell, Marketing Director, Cosabella

Details

Industry
Retail & E-commerce
Departments
Marketing & Content
Use Cases
Email Marketing
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://digitaldefynd.com/IQ/ai-marketing-campaigns/https://emarsys.com/press-release/cosabellas-revenue-surges-60-percent-using-emarsys-ai-enabled-b2c-marketing-cloud/https://etaileast.wbresearch.com/blog/how-cosabella-uses-ai-to-boost-sales-with-emailhttps://www.mytotalretail.com/article/cosabella-doubles-email-subscription-base-with-ai/https://bashfoo.com/marketing-automation-boost-email-marketing-revenue/https://www.retailtouchpoints.com/features/retail-success-stories/cosabella-lifts-email-led-revenue-60-with-marketing-automation

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