Quick Overview
Built In leveraged Apollo’s automated data enrichment to maintain an accurate and updated database of 100,000+ accounts. This enabled better segmentation and prioritization, contributing to over 10% increase in win rates and average deal size.
Built In
Company Size
Mid-sized technology media company
Revenue Range
Not publicly disclosed
Primary Challenge
Improving data quality for better segmentation and sales targeting
Key Metrics
\- 10%+ increase in win rates and deal size\- Improved data quality and segmentation
The Problem
Outdated and incomplete account data limited targeting and sales effectiveness
The Solution
Apollo automated data enrichment and CRM integration ensuring accurate, up-to-date prospect data
Results
\- Higher win rates and deal sizes\- Better segmentation and prioritization\- More efficient sales outreach
“Apollo’s data enrichment helped us target the right accounts and close bigger deals.”
Built In Sales Team
Details
Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
Apollo.io
Sources
https://www.apollo.io/magazine/built-in-customer-storyhttps://www.fiftyfiveandfive.com/ai-lead-generation/
More Case Studies
See All
How Olay (P&G) Doubled Conversion Rates and Increased Average Cart Size by 40% with AI-Powered Skin Advisor
Retail & E-commerce
How Vinci Construction Reduced Document Search Time by 30% and Improved Compliance with AI
Construction
How SERVPRO of Medford Halved Response Times with ZyraTalk’s AI Live Chat
Professional Services & Consulting
How Now Serving LA Uses AI-Powered Search and Chatbot to Enhance User Experience and Boost Sales
Retail & E-commerce
How The Judge Group Partnered with a Telecom Training Provider to Create AI-Driven Learner-Focused Courses
Professional Services & Consulting
How Superside Internally Used AI to Create 21 Pixar-Inspired Posters in Five Days
Professional Services & Consulting