How BrightIdeas Automated 40% of Tasks and Doubled Project Capacity with AI

By: GoBeyond Team

July 3, 2025

3 min read

AI case study for BrightIdeas – automated 40% of tasks and doubled project capacity

Quick Overview

BrightIdeas, a small Austin creative agency, integrated generative AI and automation to streamline workflows, automate 40% of routine tasks, generate 200+ unique design concepts monthly, and scale project capacity from 10 to 25 concurrent projects.

BrightIdeas

Company Size

15 employees

Revenue Range

$1.2M annual revenue

Primary Challenge

Limited resources and fragmented workflows causing slow project turnaround and limited scalability

Key Metrics

\- 37.5% reduction in project turnaround time\- 20% decrease in operational costs\- 100% increase in creative output\- 150% increase in concurrent projects

The Problem

Manual, repetitive tasks and limited creative capacity constrained growth and efficiency.

The Solution

Phased AI integration using tools like Adobe Sensei and HubSpot AI for design automation, marketing analytics, and content optimization; comprehensive staff training and workflow redesign.

Results

\- Project turnaround time reduced from 4 weeks to 2.5 weeks\- Operational costs lowered by 20%\- 40% of repetitive tasks automated\- Concurrent projects increased from 10 to 25\- Generated 200+ unique design concepts monthly