Optimizely

⭐️  
4
Custom pricing

Optimizely is a digital experience platform (DXP) with AI-powered experimentation, personalization, and content management tools that help businesses optimize websites, content, and customer journeys.

Specs:

Difficulty Level
Hard
Integration Complexity
High
Time to Value
Months
Technical Expertise Required
Developer-Level

Optimizely provides powerful AI and experimentation tools that allow teams to optimize digital experiences with precision and speed.

Requires technical resources and onboarding to fully implement and scale across enterprise use cases.

Best for enterprise teams looking to personalize and optimize digital experiences across channels using experimentation and AI.

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Overview

# Optimizely: AI-Powered Digital Experience Platform for Optimization and PersonalizationOptimizely is an enterprise-grade digital experience platform (DXP) that helps businesses experiment, personalize, and manage content across digital touchpoints. Known for its industry-leading A/B testing and multivariate experimentation tools, Optimizely empowers teams to continuously optimize websites, mobile apps, and digital campaigns using AI-powered insights.The platform combines web experimentation, feature flagging, CMS, and digital commerce into a single ecosystem. Its AI features include real-time audience segmentation, adaptive recommendations, and performance forecasting, allowing marketing and product teams to deliver better customer experiences at scale.Optimizely is used by companies like IBM, Zoom, and Toyota to test digital experiences, manage content workflows, and personalize user interactions based on behavioral and demographic data. With integrations across analytics, CDPs, CRMs, and data warehouses, it fits seamlessly into enterprise tech stacks.Whether you're optimizing a pricing page, testing onboarding flows, or launching targeted campaigns, Optimizely helps you move from intuition to data-backed decisions with speed and confidence.

Screenshots

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Best Use for:

Running AI-driven A/B tests and delivering personalized content experiences to improve conversion and customer satisfaction.

Pricing Breakdown

Here is the current pricing breakdown:

Starting Price
Custom pricing
Pricing Model
Subscription
Free Tier
Yes
No
Free Trial
Yes
No
Enterprise Option
Yes
No

Industries

Technology & SaaS
Retail & E-commerce
Finance & Banking
Education & EdTech
Healthcare & Medical
Media & Entertainment
Marketing & Advertising

Department

Marketing & Content
Product Development & Innovation
Data & Analytics
IT & Security
Sales & Lead Generation

Industries

Technology & SaaS
Retail & E-commerce
Finance & Banking
Education & EdTech
Healthcare & Medical
Media & Entertainment
Marketing & Advertising

Use Cases

Campaign Management
Content Creation
Business Intelligence
Product Testing
Upsell & Cross-sell

Tags

Predictive Modeling
Real-Time Processing
Enhanced Decision-Making
Analytics Dashboard
SaaS
Browser-Based
API Available
Customizable Workflows

Integrations

Google Analytics
Salesforce Sales Cloud
HubSpot CRM
Azure DevOps
AWS Developer Tools
Google Cloud Developer Tools
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