ActiveCampaign

# ActiveCampaign: AI-Powered Marketing Automation and CRM for Smarter Customer JourneysActiveCampaign is a leading customer experience automation (CXA) platform that blends marketing automation, email campaigns, CRM, and AI-powered personalization into one powerful toolkit. Designed for growing businesses and enterprise teams alike, it helps companies automate and optimize customer journeys across email, SMS, chat, and more.With features like predictive content, lead scoring, and behavioral automation, ActiveCampaign’s AI capabilities ensure each touchpoint is personalized and timely. It supports robust integrations with over 900 apps—including Shopify, WordPress, Salesforce, and Zapier—making it highly flexible for teams already using other tools.Sales teams can track deals, automate follow-ups, and score leads, while marketers can design and launch campaigns using powerful segmentation and automation recipes. The platform is especially valuable for B2B and eCommerce businesses looking to scale without sacrificing the human touch.Whether you're managing lead nurturing, onboarding sequences, or re-engagement campaigns, ActiveCampaign’s AI-enhanced tools streamline workflows and boost ROI.