How YouTube Uses AI for Content Moderation and Personalized Recommendations

By: GoBeyond Team

July 27, 2025

3 min read

YouTube AI content moderation and recommendation dashboard

Quick Overview

YouTube (Google) uses AI for automated content moderation, detecting and removing policy-violating videos at scale. AI also powers personalized recommendations and analyzes viewer sentiment to improve engagement.

YouTube (Google)

Company Size

~7,000 employees (YouTube)

Revenue Range

$30B+ annual revenue (YouTube)

Primary Challenge

Moderating massive video volumes and personalizing recommendations

Key Metrics

- Faster content moderation
- Improved user safety
- Increased viewer engagement

The Problem

Manual moderation was impossible at YouTube’s scale

The Solution

Developed AI and deep learning models for video analysis, moderation, and recommendation

Results

- Safer platform
- Higher engagement
- Scalable content management

Details

Industry

Media & Entertainment

Departments

Customer Support & Service

Data & Analytics

Use Cases

Campaign Management

More Case Studies

See All

How Johnson & Johnson Reduced Absenteeism by 20% with AI Health Analytics

Healthcare & Medical

How Cosabella Boosted Email Revenue by 60% Using Emarsys AI-Powered Marketing Automation

Retail & E-commerce

How TLG Marketing Uses AI-Driven Analytics to Enhance Customer Feedback Response and Satisfaction in Retail

Marketing & Advertising

How a Multinational E-commerce Platform Doubled Developer Productivity with GitHub Copilot

Retail & E-commerce

How Motel Rocks Increased Self-Service 3X and Boosted Customer Satisfaction by 9.44% with Zendesk Advanced AI

Retail & E-commerce

How Woebot Uses AI Chatbot to Deliver Accessible Cognitive Behavioral Therapy and Reduce Anxiety and Depression Symptoms

Mental Health