How YouTube Uses AI for Content Moderation and Personalized Recommendations

By: GoBeyond Team

July 27, 2025

3 min read

YouTube AI content moderation and recommendation dashboard

Quick Overview

YouTube (Google) uses AI for automated content moderation, detecting and removing policy-violating videos at scale. AI also powers personalized recommendations and analyzes viewer sentiment to improve engagement.

YouTube (Google)

Company Size

~7,000 employees (YouTube)

Revenue Range

$30B+ annual revenue (YouTube)

Primary Challenge

Moderating massive video volumes and personalizing recommendations

Key Metrics

- Faster content moderation
- Improved user safety
- Increased viewer engagement

The Problem

Manual moderation was impossible at YouTube’s scale

The Solution

Developed AI and deep learning models for video analysis, moderation, and recommendation

Results

- Safer platform
- Higher engagement
- Scalable content management

Details

Industry

Media & Entertainment

Departments

Customer Support & Service

Data & Analytics

Use Cases

Campaign Management

More Case Studies

See All

How Shell Oil Company Uses AI for Predictive Maintenance Scheduling to Reduce Downtime

Manufacturing

How DNB Uses AI Chatbot Aino to Automate Customer Service and Manage High Query Volumes

Finance & Banking

How JPMorgan Chase Leverages AI Across Banking Operations to Boost Sales, Manage Risks, and Enhance Client Experiences

Finance & Banking

How Cvent Enhances Conference Networking and Planning with AI Matchmaking and Virtual Assistance

Hospitality & Tourism

How Nike and AKQA Used AI and Machine Learning to Simulate a Virtual Tennis Match Between Serena Williams’ Past and Present Selves

Retail & E-commerce

How easyA Built AI-Powered Dashboards to Unify Finance and Fitness Data for Real-Time Insights

Finance & Banking