How YouTube Uses AI for Content Moderation and Personalized Recommendations

By: GoBeyond Team

July 27, 2025

3 min read

YouTube AI content moderation and recommendation dashboard

Quick Overview

YouTube (Google) uses AI for automated content moderation, detecting and removing policy-violating videos at scale. AI also powers personalized recommendations and analyzes viewer sentiment to improve engagement.

YouTube (Google)

Company Size

~7,000 employees (YouTube)

Revenue Range

$30B+ annual revenue (YouTube)

Primary Challenge

Moderating massive video volumes and personalizing recommendations

Key Metrics

- Faster content moderation
- Improved user safety
- Increased viewer engagement

The Problem

Manual moderation was impossible at YouTube’s scale

The Solution

Developed AI and deep learning models for video analysis, moderation, and recommendation

Results

- Safer platform
- Higher engagement
- Scalable content management

Details

Industry

Media & Entertainment

Departments

Customer Support & Service

Data & Analytics

Use Cases

Campaign Management

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