How Ubisoft Uses AI for Game Character Behavior and Procedural Content Generation

By: GoBeyond Team
July 27, 2025
3 min read
Ubisoft AI-powered game character dashboard

Quick Overview

Ubisoft uses proprietary game AI and ML for NPC behavior, procedural content generation, and realistic animation in games like Assassin’s Creed, creating immersive environments and adaptive gameplay.

Ubisoft
Ubisoft
Company Size
~21,000 employees
Revenue Range
$2.5B+ annual revenue
Primary Challenge
Creating immersive, adaptive gameplay while reducing development time
Key Metrics

- More immersive gameplay
- Reduced development time
- Enhanced player experience

The Problem

Manual content and character design limited scalability and realism

The Solution

Developed AI tools for NPC behavior, procedural world creation, and animation

Results

- Faster development
- More dynamic gameplay
- Improved player immersion

Details

Industry
Media & Entertainment
Departments
Product Development & Innovation
Creative & Design
Use Cases
Animation Creation
AI Image Generation
Tags
Machine Learning
GenAI
Computer Vision
Real-Time Processing
Scalability
AI Tools Used
No items found.
Sources
https://news.ubisoft.com/en-us/article/5qXdxhshJBXoanFZApdG3L/how-ubisofts-new-generative-ai-prototype-changes-the-narrative-for-npcshttps://www.vlinks.com/ai-in-media-and-entertainment/

More Case Studies

See All
How iZotope RX Uses AI for Professional Audio Repair and Enhancement
Media & Entertainment
How NASA’s Jet Propulsion Laboratory Uses Trello with Butler AI to Predict Project Roadblocks and Automate Workflow for Complex Missions
Technology & SaaS
How Rigplay Uses Generative AI and ML to Automate Human Motion Animation and Slash Production Costs
Media & Entertainment
How HappyFox Uses AI to Optimize Knowledge Bases and Enhance Self-Service
Technology & SaaS
How Forecastio Uses AI and Machine Learning to Deliver Highly Accurate Sales Forecasting
Technology & SaaS
How The Serafen Group Reduced Staffing Costs by 40% Using ZyraTalk’s AI Chat for Order Handling
Retail & E-commerce

🤖 Chat with AI

Type...