How Ubisoft Uses AI for Game Character Behavior and Procedural Content Generation

By: GoBeyond Team
July 27, 2025
3 min read
Ubisoft AI-powered game character dashboard

Quick Overview

Ubisoft uses proprietary game AI and ML for NPC behavior, procedural content generation, and realistic animation in games like Assassin’s Creed, creating immersive environments and adaptive gameplay.

Ubisoft
Ubisoft
Company Size
~21,000 employees
Revenue Range
$2.5B+ annual revenue
Primary Challenge
Creating immersive, adaptive gameplay while reducing development time
Key Metrics

- More immersive gameplay
- Reduced development time
- Enhanced player experience

The Problem

Manual content and character design limited scalability and realism

The Solution

Developed AI tools for NPC behavior, procedural world creation, and animation

Results

- Faster development
- More dynamic gameplay
- Improved player immersion

Details

Industry
Media & Entertainment
Departments
Product Development & Innovation
Creative & Design
Use Cases
Animation Creation
AI Image Generation
Tags
Machine Learning
GenAI
Computer Vision
Real-Time Processing
Scalability
AI Tools Used
No items found.
Sources
https://news.ubisoft.com/en-us/article/5qXdxhshJBXoanFZApdG3L/how-ubisofts-new-generative-ai-prototype-changes-the-narrative-for-npcshttps://www.vlinks.com/ai-in-media-and-entertainment/

More Case Studies

See All
How Shell Oil Company Uses AI for Predictive Maintenance Scheduling to Reduce Downtime
Manufacturing
How DNB Uses AI Chatbot Aino to Automate Customer Service and Manage High Query Volumes
Finance & Banking
How JPMorgan Chase Leverages AI Across Banking Operations to Boost Sales, Manage Risks, and Enhance Client Experiences
Finance & Banking
How Cvent Enhances Conference Networking and Planning with AI Matchmaking and Virtual Assistance
Hospitality & Tourism
How Nike and AKQA Used AI and Machine Learning to Simulate a Virtual Tennis Match Between Serena Williams’ Past and Present Selves
Retail & E-commerce
How easyA Built AI-Powered Dashboards to Unify Finance and Fitness Data for Real-Time Insights
Finance & Banking

🤖 Chat with AI

Type...