How Ubisoft Uses AI for Game Character Behavior and Procedural Content Generation

By: GoBeyond Team
July 27, 2025
3 min read
Ubisoft AI-powered game character dashboard

Quick Overview

Ubisoft uses proprietary game AI and ML for NPC behavior, procedural content generation, and realistic animation in games like Assassin’s Creed, creating immersive environments and adaptive gameplay.

Ubisoft
Ubisoft
Company Size
~21,000 employees
Revenue Range
$2.5B+ annual revenue
Primary Challenge
Creating immersive, adaptive gameplay while reducing development time
Key Metrics

- More immersive gameplay
- Reduced development time
- Enhanced player experience

The Problem

Manual content and character design limited scalability and realism

The Solution

Developed AI tools for NPC behavior, procedural world creation, and animation

Results

- Faster development
- More dynamic gameplay
- Improved player immersion

Details

Industry
Media & Entertainment
Departments
Product Development & Innovation
Creative & Design
Use Cases
Animation Creation
AI Image Generation
Tags
Machine Learning
GenAI
Computer Vision
Real-Time Processing
Scalability
AI Tools Used
No items found.
Sources
https://news.ubisoft.com/en-us/article/5qXdxhshJBXoanFZApdG3L/how-ubisofts-new-generative-ai-prototype-changes-the-narrative-for-npcshttps://www.vlinks.com/ai-in-media-and-entertainment/

More Case Studies

See All
How Coursebox Provides 24/7 AI Tutoring for Personalized Employee Upskilling
Technology & SaaS
How Docugami’s AI Platform Cuts Lease Analysis Time and Automates Compliance for Real Estate, Insurance, and Healthcare Clients
Real Estate
How BACA Systems Doubled Sales Productivity and Achieved 99.9% Shipping Accuracy with Salesforce Einstein 1 Platform
Manufacturing
How The Bridge Used Google AI to Optimize Lead Scoring and Advertising ROI
Education & EdTech
How Eric.ai Improves Meeting Productivity with AI-Powered Note-Taking and Summarization
Professional Services & Consulting
How Ford Uses Machine Learning to Optimize Campaign Targeting and Double Conversions
Manufacturing

🤖 Chat with AI

Type...