How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock

By: GoBeyond Team
July 27, 2025
3 min read
Perform[cb] AI chatbot interface showing visitor interactions and lead qualification

Quick Overview

Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.

Perform[cb]
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics

- Higher lead quality
- Improved conversion rates
- Automated initial lead engagement

The Problem

Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency

The Solution

Generative AI chatbot integrated on website to automate visitor engagement and lead qualification

Results

- Increased lead quality and sales conversions
- Reduced manual qualification workload
- Enhanced visitor experience and engagement

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb

More Case Studies

See All
How American Eagle Reduced Live Chat Volume by 20% and Improved Customer Satisfaction with AI Chatbot
Retail & E-commerce
How ABB Ltd. Increased Production Efficiency and Reduced Energy Costs with AI-Enhanced Robotics
Manufacturing
How IndiGo Improved Customer Satisfaction to 87% with Yellow.AI Chatbots Handling 42M Messages Quarterly
Hospitality & Tourism
How RE/MAX Uses AI to Personalize Property Recommendations and Improve Buyer Satisfaction
Real Estate
How Botkeeper Uses AI to Automate Bookkeeping and Empower Accounting Firms to Scale
Technology & SaaS
How H&M Uses AI-Powered Chatbots and Sales Agents to Enhance Customer Engagement and Boost Online Sales
Retail & E-commerce

🤖 Chat with AI

Type...