How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock

By: GoBeyond Team
July 27, 2025
3 min read
Perform[cb] AI chatbot interface showing visitor interactions and lead qualification

Quick Overview

Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.

Perform[cb]
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics

- Higher lead quality
- Improved conversion rates
- Automated initial lead engagement

The Problem

Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency

The Solution

Generative AI chatbot integrated on website to automate visitor engagement and lead qualification

Results

- Increased lead quality and sales conversions
- Reduced manual qualification workload
- Enhanced visitor experience and engagement

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb

More Case Studies

See All
How Telstra Uses Microsoft Azure OpenAI to Transform Customer Service with “Ask Telstra” and “One Sentence Summary”
Professional Services & Consulting
How TLG Marketing Uses AI to Analyze Hospitality Customer Reviews and Improve Service Quality
Hospitality & Tourism
How New Town High School Uses “Maths Pathway” AI Platform to Personalize Math Instruction
Education & EdTech
How Buzet Increased Organic Traffic by 25% Using Scalenut’s AI-Powered SEO and Content Marketing Platform
Hospitality & Tourism
How Workday Illuminate™ Uses AI-Powered Forecasting and Scenario Analysis to Enhance Financial Planning
Finance & Banking
How Capgemini Accelerated Sales Velocity with Aptivio’s Buyer Intent AI Platform
Professional Services & Consulting

🤖 Chat with AI

Type...