How Globo Uses InVideo AI to Automate Video Scriptwriting, Editing, and Voice-Overs, Tripling Video Output

By: GoBeyond Team
July 27, 2025
3 min read
Globo AI-generated video content dashboard

Quick Overview

Globo, a leading Brazilian media company, adopted InVideo AI to automate scriptwriting from blog posts, video editing, and synthetic voice-over production. This AI-powered workflow enabled Globo to triple its video output, cut production time, reduce costs, and increase viewer engagement.

Globo
Globo
Company Size
~10,000 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling video production efficiently while maintaining quality and engagement
Key Metrics

- 60% faster scriptwriting
- 50% faster editing
- 30% cost savings
- 3x more videos produced
- 40% higher engagement

The Problem

Traditional video production was time-consuming, costly, and limited in output

The Solution

Implemented InVideo AI’s text-to-video generation, automated editing, and synthetic voice-over tools integrated into Globo’s content workflows

Results

- Significantly increased video volume
- Reduced production time and costs
- Improved audience engagement metrics

Details

Industry
Media & Entertainment
Departments
Creative & Design
Marketing & Content
Use Cases
Video Production
Tags
GenAI
NLP
Voice Cloning
Auto-Summarization
Time-Saving
Cost Reduction
Scalability
AI Tools Used
No items found.
Sources
https://www.benditafilmes.com/en/post/ai-videos-are-the-future-detailed-case-study

More Case Studies

See All
How DesignCo Enhanced Creativity and Scalability with AI-Powered Design Tools
Marketing & Advertising
How Botkeeper Uses AI to Automate Bookkeeping and Empower Accounting Firms to Scale
Technology & SaaS
How China State Construction Reduced Rework by 18% Using AI-Powered Cameras and IoT Sensors
Construction
How a Public B2B SaaS Company Improved Support with LivePerson’s Conversational Cloud® and Generative AI
Technology & SaaS
How Rupp Pfalzgraf Increased Case Workload by 10% Using Lexis+ AI for Legal Research and Drafting
Legal
How Forecastio Uses AI and Machine Learning to Deliver Highly Accurate Sales Forecasting
Technology & SaaS

🤖 Chat with AI

Type...