How Globo Uses InVideo AI to Automate Video Scriptwriting, Editing, and Voice-Overs, Tripling Video Output

By: GoBeyond Team
July 27, 2025
3 min read
Globo AI-generated video content dashboard

Quick Overview

Globo, a leading Brazilian media company, adopted InVideo AI to automate scriptwriting from blog posts, video editing, and synthetic voice-over production. This AI-powered workflow enabled Globo to triple its video output, cut production time, reduce costs, and increase viewer engagement.

Globo
Globo
Company Size
~10,000 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling video production efficiently while maintaining quality and engagement
Key Metrics

- 60% faster scriptwriting
- 50% faster editing
- 30% cost savings
- 3x more videos produced
- 40% higher engagement

The Problem

Traditional video production was time-consuming, costly, and limited in output

The Solution

Implemented InVideo AI’s text-to-video generation, automated editing, and synthetic voice-over tools integrated into Globo’s content workflows

Results

- Significantly increased video volume
- Reduced production time and costs
- Improved audience engagement metrics

Details

Industry
Media & Entertainment
Departments
Creative & Design
Marketing & Content
Use Cases
Video Production
Tags
GenAI
NLP
Voice Cloning
Auto-Summarization
Time-Saving
Cost Reduction
Scalability
AI Tools Used
No items found.
Sources
https://www.benditafilmes.com/en/post/ai-videos-are-the-future-detailed-case-study

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