How Brazilian Supermarket Chain Uses AI to Improve Upselling and Cross-Selling Performance

By: GoBeyond Team
July 27, 2025
3 min read
Supermarket AI upsell and cross-sell dashboard

Quick Overview

A Brazilian supermarket chain tested an AI-driven system on transaction data to identify patterns in shopping baskets and customer behavior, enabling fault-tolerant, relevant upsell and cross-sell recommendations that increased basket size and sales.

Brazilian Supermarket Chain (unnamed)
Brazilian Supermarket Chain (unnamed)
Company Size
Large supermarket chain
Revenue Range
Not publicly disclosed
Primary Challenge
Improving upsell and cross-sell performance in retail grocery
Key Metrics

- Improved upsell/cross-sell performance
- Fault-tolerant recommendations
- Increased basket size

The Problem

Traditional upsell strategies were less adaptive and less personalized

The Solution

AI models analyzed transaction and customer data to provide dynamic, relevant product recommendations

Results

- Increased sales and basket size
- More resilient recommendation system
- Enhanced customer satisfaction

Details

Industry
Retail & E-commerce
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Upsell & Cross-sell
Tags
Predictive Modeling
Recommendation Engine
Enhanced Decision-Making
Analytics Dashboard
Sales Teams
AI Tools Used
No items found.
Sources
https://aithor.com/essay-examples/ai-driven-cross-selling-and-upselling-strategies-in-digital-sales

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