How Adobe Marketo Engage Automates Lead Nurturing and Personalizes Marketing with AI

By: GoBeyond Team

July 27, 2025

3 min read

Adobe Marketo Engage AI marketing automation dashboard

Quick Overview

Adobe Marketo Engage uses AI-powered automation to nurture leads and deliver personalized content, adjusting messaging dynamically based on customer interactions to increase marketing effectiveness and conversion rates.

Adobe Marketo Engage

Company Size

Part of Adobe Inc. (~30,000 employees)

Revenue Range

Adobe $20B+ annual revenue

Primary Challenge

Automating lead nurturing and personalizing marketing at scale

Key Metrics

- Increased lead engagement
- Improved conversion rates
- Enhanced marketing efficiency

The Problem

Manual lead nurturing was labor-intensive and lacked personalization, reducing campaign impact.

The Solution

Implemented AI-powered automation platform to analyze customer behavior and automate personalized messaging across channels.

Results

- More effective lead nurturing
- Higher conversion rates
- Reduced manual marketing workload

Details

Industry

Technology & SaaS

Departments

Marketing & Content

Customer Support & Service

Use Cases

Lead Generation

Campaign Management

Email Marketing

More Case Studies

See All

How Buildots Uses AI and 360-Degree Cameras to Monitor Construction Progress and Ensure Compliance

Construction

How Bayer Australia Uses AI and Google Cloud to Predict Health Trends and Optimize Marketing

Healthcare & Medical

How Storyflash Automates Podcast and Audio News Creation Using OpenAI and AudioStack AI Components

Media & Entertainment

How Comcast Reduced Wait Times by 30% and Support Calls with AI Virtual Assistants

Media & Entertainment

How Now Serving LA Uses AI-Powered Search and Chatbot to Enhance User Experience and Boost Sales

Retail & E-commerce

How Ility (Appinventiv) Combines AI, IoT, and Cloud to Automate Commercial Property Management

Real Estate