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How Adobe Marketo Engage Automates Lead Nurturing and Personalizes Marketing with AI

By: GoBeyond Team
July 27, 2025
3 min read
Adobe Marketo Engage AI marketing automation dashboard

Quick Overview

Adobe Marketo Engage uses AI-powered automation to nurture leads and deliver personalized content, adjusting messaging dynamically based on customer interactions to increase marketing effectiveness and conversion rates.

Adobe Marketo Engage
Adobe Marketo Engage
Company Size
Part of Adobe Inc. (~30,000 employees)
Revenue Range
Adobe $20B+ annual revenue
Primary Challenge
Automating lead nurturing and personalizing marketing at scale
Key Metrics

- Increased lead engagement
- Improved conversion rates
- Enhanced marketing efficiency

The Problem

Manual lead nurturing was labor-intensive and lacked personalization, reducing campaign impact.

The Solution

Implemented AI-powered automation platform to analyze customer behavior and automate personalized messaging across channels.

Results

- More effective lead nurturing
- Higher conversion rates
- Reduced manual marketing workload

Details

Industry
Technology & SaaS
Departments
Marketing & Content
Customer Support & Service
Use Cases
Lead Generation
Campaign Management
Email Marketing
Tags
Machine Learning
Enhanced Decision-Making
Marketing Teams
AI Tools Used
No items found.
Sources
https://www.cmswire.com/digital-marketing/examining-6-ai-use-cases-for-marketing-technology/https://business.adobe.com/blog/basics/lead-nurturinghttps://business.adobe.com/products/marketo.html

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