Best New Abandonment Cart Strategy for your Store
Did you know that 65%-69% of all carts get abandoned?
To solve the problem, let's try to understand the psychology behind abandoned carts.
So why does this happen?
According to the data customers abandon their shopping carts for 6 basic reasons and the good news is that we can solve these problems on the front end.
Top 6 reasons of Cart Abandonment:
34% were ‘just looking’ i.e. not ready to buy.
23% had an issue with shipping.
18% wanted to compare prices.
15% decided to buy in-store instead.
6% abandoned due to a lack of payment options.
4% experienced a technical issue.
By knowing what the cause is, we can start solving for it.
So what are the best ways to recover abandoned carts?
Fortunately, as much as 75% of lapsed buyers intend to return and complete the purchase, so it’s hugely important to capture them in the buying state of mind by offering gentle reminders of their initial intent.
A series of automated abandoned cart emails or messages ensures that your online store isn’t forgotten and capitalizes on the expressed interest.
What is the most effective solution?
Traditionally, email has been the best way to recover abandoned carts, however Facebook Messenger is quickly becoming a very powerful tool in abandoned cart recovery.
Messenger has a number of key advantages over email such as:
Higher Open Rates: 75% to 90% Open Rates
Higher Click Through Rates: Range from 28% to 40% CTR
Higher Optin Rates: 3x more people opt in to receive updates on Messenger than email.
> We recommend a solution, like GoBeyond, that does both email and messenger. <
How to recover abandoned carts with Messenger
GoBeyond uses the 'Send to Messenger Checkbox Plugin' on every product page of your site and it will look like this:
When a customer adds an item to their cart, we automatically get them subscribed to your bot via the checkbox plugin without them leaving the page.
As soon as they hit the 'Add to Cart' button they are subscribed! As a result of these ease of use, opt-ins for Messenger are 3 times higher than email.
These are the recovery process steps:
Step 1 - Reminders:
Reminder 1: Best sent within 2 hours after they left.
Reminder 2: Best sent next day.
Reminder 3: Best sent 2 days later.
Step 2 - Coupons: Make up a coupon code for this. Your coupon code can be anything.
We recommend starting with a small discount for the first reminder and increasing it!
Where can you get the app?
You can get the best Abandoned Cart Recovery app from Shopify, developed by GoBeyond.ai below:
Learn More about E-Commerce Chatbots
Get the Full Abandoned Cart Guide
Get the app: Shopify Chatbot for Ecommerce Download