Communication has developed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it is the everyday meal.
We cannot allow living in the past. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, search engine marketing, and social media marketing.
Your audience has already adopted messaging platforms and your business must make the leap. Think email marketing a decade ago. The cost to acquire a qualified subscriber was only a few cents, and email engagement was astronomically higher than it is today. It is time to make the desition and cross the abyss. Those that do not will soon resemble the person still buying ads in the classifieds section of your local newspaper.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it is already larger than Instagram, Twitter, and Pinterest combined.
It’s also the only channel of this magnitude that isn’t saturated with marketers (yet).
How can businesses engage with customers in this new place where meaningful conversation is held?
Chatbots are the answer. While great for customer service, they are exceptional for marketing. With a little forward thinking, Chatbots and messaging platforms can become a huge sales channel for any business.
Why You Should Use Facebook Messenger + Chatbots to Put Growth on Steroids
You might be wondering why we’re so jazzed about Messenger & Chatbots for businesses? The short answer is that people love Messenger and they prefer to interact with both friends and brands on the platform.
Facebook Messenger for is growing like crazy!
But wait, there’s more!
You still have an opportunity to become an early adopter, considering far fewer than 13.5% of businesses have made the discovery. While most other channels face declining engagement and rising advertising costs due to saturation, Facebook Messenger is just getting started.
Not sold yet?
Here are a few more benefits: Messenger is one-to-one at the scale of one-to-many will shorten your sales cycle by answering questions and overcoming objections when your CEO asks for 3x results with the same budget you’ll crush the target.
Why you need a chatbot?
Chatbots are built to solve different problems.
From helping customers pick the right size of shoes to capturing leads using lead magnet and different tools.
Chatbots are great for delivering content! Say goodbye to heavy reliance on email marketing.
What can you achieve by using a Chatbot and Messenger?
Share your content.
Sell your products.
Automatic Lead Generation and Sales.
Upsell and Downsell.
Follow ups via Messenger and email.
Abandoned cart recovery via email and Messenger.
You can offer Customer Service.
Automatic response to Facebook comments.
Sales Funnels & Audience Segmentation.
Shipping and tracking details.
Ask for feedback or send surveys.
Shopify has the best Messenger Marketing bot developed by GoBeyond.
Making use of all these features can help you reach higher open rates, save time and money and of course, it will help you boost your sales.
Don't be afraid to make the leap!
It is time to move forward and keep up with technology and make the best use of it.