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Facebook Messenger: An easy new way to do Marketing

April 25, 2018

Have you heard about Messenger Marketing and how it is helping its users to increase their sales and open rates?

 

 
Messenger Marketing is a very effective way to communicate with customers, through this channel more people will open, read, and interact with you.

 

You might be already communicating with your customers via email, but emails feel cold and impersonal, and most likely your open rates are under 30%.

 

With Facebook Messenger, you can personalize your messages, and per data, you can get open rates up to 85%. If someone has a question, they can reply to your message and a chatbot can take care of the customer service

 

Messenger marketing can leverage artificial-intelligence-enabled chatbots that can make the whole experience far more natural and interesting to the user. Conversational chatbots enable the marketer to personalize the user experience: It’s like having a one-on-one conversation with every customer. 

 

 

What else can you do with Messenger Marketing?

 

 

These are some of the things you can do with Messenger and a chatbot:

  • Share your content.

  • Sell your products.

  • Automatic Lead Generation and Sales.

  • Upsell and Downsell.

  • Follow ups via Messenger and email.

  • Abandoned cart recovery via email and Messenger.

  • You can offer Customer Service.

  • Automatic response to Facebook comments.

  • Sales Funnels & Audience Segmentation.

  • Shipping and tracking details.

  • Ask for feedback or send surveys.

 

Making use of all these features can help you reach higher open rates, save time and money and of course, it will help you boost your sales. 

 

How can you achieve this?

 

By installing a chatbot for your store and making use of Facebook Messenger.

 

Shopify has the best Messenger Marketing bot developed by GoBeyond. Using Arficial Intelligence Systems, the chatbot can predict the best time for you to sell to your customers. The bot learns user's preferences over time and gets better and better at selling automatically.

 

 

Messenger Sales, Marketing & Customer Service Automation by GoBeyond is the best app that will help you exceed your expectations.

 

Why?

  • It's the MOST Complete Messenger marketing app on the market.

  • It substitutes 6 different apps.

  • Only App that has Sales, Marketing and Customer Service for Messenger.

  • It only takes 7 minutes to set up.

 

Do you need more reasons to start using Facebook Messenger as a marketing tool?

 

 

7 ways to use Facebook Messenger for your marketing

 

1. Reach your audience one to one

One of the best marketing strategies are ads and we can see them everywhere even in Facebook, some people think this is too much and a too impersonal way to make business, that’s why we suggest making clients one by one.

 

Messenger ads are a tool that can help you with that, these ads will appear in the home screen of your customers’ Messenger app when your clients tap on these ads they will be redirected to your company’s website or Messenger’s conversation.

 

While for marketers this is a gold mine, for the rest of the people too much publicity could be annoying, and that’s why this idea has mixed results, however, it just needs some time for people to get used to Messenger ads.

 

 

2. Generate high-quality sales leads

Facebook Messenger is one of the most innovative marketing channels which is getting more popular because of its capability to attract people’s attention and to generate high-quality sales leads. According to recent research, Messenger has one of the highest response rates between some other marketing strategies with an average that fluctuates from 80% to 90% of response rates.

 

One of the most famous examples of this great rates is one that the marketing agency Valissis made for Feldman Automotive Group, this consisted of Messenger ads targeted to different audiences in Facebook, when a person clicks on these ads they were redirected to a chatbot conversation that would start asking different questions, this great idea was so successful that in few months they have reached more than 100,000 people who have already used it and they get more than 50 sales per month.    

 

It could take a little effort to get your own Facebook Messenger talking robot, but all this effort is not useless, Facebook and Messenger are really powerful tools for your company.

 

 

3. Deliver your content

Along the time one of the most common ways to deliver information to your readers is by using email, but some recent research wants to find out if the use of Facebook Messenger could give better results.

 

The most recent prove was testing which option gets more open rate, in this test it was asked to some people about what would they prefer:

filling out a form via email to get their content or skipping the form and get the same content via Messenger, after four weeks its results showed a winner, the Messenger strategy results in 242% in open rate and 619% in clicking rate over the use of emails.    

 

To this strategy it is really important to get the help of a talking chatbot, you can create your own chatbot to deliver this content or you can get one by free.

 

 

4. Engage participants during the event

Another popular way in which Facebook Messenger is used is by sending extra information or reminders to people who have already signed up to assist to an event or to buy something taking into account that the rate is higher in Messenger than in emails.

 

One of the most common examples is when you sign up to an event, a day before the event they will start sending reminder to add it to your calendar, after that you could start receiving some related content like videos or similar sessions online, once the event has already passed this program ask you how was your experience at the event.

 

 

5. Provide speedy customer support

Providing quickly customer’s service through Facebook Messenger is a marketing strategy that you are probably already doing; it is really clear that messaging is the best marketing option over other channels that’s why a quick response is what your clients need.

 

Some recent studies have shown that more than 1,000 people prefer to make business by messages than by phone calls, and it is also a fact that more than 30% of them will leave your company and look for another one if they don’t receive an answer quickly.

 

You can do this by using a specific chatbot or you can do it on your own from your Facebook Business following these easy steps:

 

Under the “General” tab look for the option “Messages” and click on “Edit”, after you do this check the box and click “Save changes”.

 

Once you have already done this your clients will see a “Message” button which they can use to send a direct message and start a personalized conversation.

 

 

6. Help your followers find the most relevant content

Facebook Messenger ads are a great marketing strategy if you can use them correctly, instead of pushing information to your clients you better pull your clients to your ads.

 

Some companies around the world use this technique, and they have some different Facebook Messenger chatbots that help clients to find the products they are looking for and some information that could be really interesting to them, when you present your ads in this ways your clients feel the information in a non-intrusive way and they feel as if they are receiving a personalized service.

 

If you are considering this strategy here are some ideas that you have to take into account:

  • Ensure your website is available in mobiles.

  • Inform your clients where and how they can get in contact with you, including customer service.

  • Include browsing menus in this way an interesting and easier way is presented to your clients.

  • Include marketing in your chatbot even if it is not its objective.

 

7. Re-engage potential customers

It is important to pay attention to your clients once they have already started messaging you via Facebook Messenger, but how will you attract them to your Messenger app? The answer is via Facebook ads.

Facebook Messenger has two types of ads that you can use.

 

The first type is by clicking ads, these allow clients to establish a direct conversation via Messenger. The second type is sponsored messages, these ones allow clients to message with a page that they have already had a communication with.

 

A great idea to take all the benefits this ads has is by re-engaging your potential customers, for example, all the people who have already visited your website but they did not buy anything or people who have a conversation with frequently asked questions; in these cases a click-to-message ads offer answers to the client’s questions and sponsored ads can offer products that they have already asked about.

 

 

 

 

 

 

 

 

 

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