Ipsos deployed AI and natural language processing (NLP) to automate the analysis of thousands of free-text comments across multiple languages and cultures in large-scale international surveys. The AI detected key themes, sentiments, and brand associations, reducing manual bias and accelerating time-to-insight. This approach enabled faster, more consistent qualitative data interpretation and deeper consumer insights.
Manual coding of open-ended survey responses was slow, inconsistent, and prone to bias, limiting timely insights
AI and NLP-powered automated text analysis platform processing multilingual survey responses, extracting themes and sentiments
