Quick Overview
Wrike implemented Drift’s AI-driven conversational chatbot on its website to engage visitors in real time, answer questions, book meetings, and qualify leads 24/7. This led to a 496% increase in pipeline generation year-over-year and a 454% increase in bookings from chatbot-assisted prospects, with a 15× ROI on the AI investment.
Wrike
Company Size
Mid-sized project management software company
Revenue Range
Not publicly disclosed
Primary Challenge
Increasing pipeline generation and lead qualification efficiency
Key Metrics
\- 496% pipeline increase YoY\- 454% increase in bookings\- 15× ROI on AI investment
The Problem
Manual lead qualification and engagement limited pipeline growth
The Solution
AI chatbot automating visitor engagement, lead qualification, and meeting booking
Results
\- Massive pipeline growth\- Significant increase in qualified bookings\- Exceptional ROI on AI investment
“Drift’s AI chatbot has revolutionized our lead engagement, driving incredible pipeline growth and ROI.”
Wrike Marketing Team
Details
Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.fiftyfiveandfive.com/ai-lead-generation/
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