Quick Overview
Ubisoft uses proprietary game AI and ML for NPC behavior, procedural content generation, and realistic animation in games like Assassin’s Creed, creating immersive environments and adaptive gameplay.
Ubisoft
Company Size
~21,000 employees
Revenue Range
$2.5B+ annual revenue
Primary Challenge
Creating immersive, adaptive gameplay while reducing development time
Key Metrics
\- More immersive gameplay\- Reduced development time\- Enhanced player experience
The Problem
Manual content and character design limited scalability and realism
The Solution
Developed AI tools for NPC behavior, procedural world creation, and animation
Results
\- Faster development\- More dynamic gameplay\- Improved player immersion
Details
Industry
Media & Entertainment
Departments
Product Development & Innovation
Creative & Design
Use Cases
Animation Creation
AI Image Generation
Tags
Machine Learning
GenAI
Computer Vision
Real-Time Processing
Scalability
AI Tools Used
No items found.
Sources
https://news.ubisoft.com/en-us/article/5qXdxhshJBXoanFZApdG3L/how-ubisofts-new-generative-ai-prototype-changes-the-narrative-for-npcshttps://www.vlinks.com/ai-in-media-and-entertainment/
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