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How Tapestry Transformed Enterprise Knowledge Management Using Generative AI on AWS

By: GoBeyond Team
July 3, 2025
3 min read
Tapestry AI chatbot interface showing centralized knowledge access and natural language query results

Quick Overview

Tapestry, a global luxury retail company behind brands like Coach and Kate Spade, used generative AI on AWS to centralize access to company knowledge. The AI-powered chatbot enables employees to quickly access SOPs, policies, and institutional knowledge from a single interface, breaking down silos across IT, HR, legal, and other teams. The system reduces time spent searching for answers, decreases burden on subject matter experts, and improves onboarding and decision-making.

Tapestry
Tapestry
Company Size
18,000 employees
Revenue Range
$6B+ annual revenue
Primary Challenge
Overcoming siloed, fragmented knowledge across global business units to improve information access and operational efficiency
Key Metrics
\- Reduced time employees spend searching for answers\- 300+ employees actively using the solution\- 4 months to build, test, and deploy\- Decreased SME burden\- Improved onboarding speed and quality

The Problem

Knowledge was scattered across multiple systems and formats, causing delays and inefficiencies

The Solution

Generative AI solution built on AWS using Amazon Bedrock foundation models (Claude 3 Haiku, Amazon Titan), Aurora PostgreSQL vector database, and a secure chatbot interface with single sign-on authentication

Results

\- Faster, more accurate information access\- Streamlined operations and collaboration\- Reduced dependency on SMEs\- Accelerated onboarding and decision-making\- Scalable and continuously updated knowledge base

“Using generative AI on AWS, we are capturing the DNA of our company.”“The solution is going to get people the information that they want much quicker.”

Aravind Narasimhan, Vice President, Application TechnologiesKarthigeyan Ramakrishnan, Director of Applications

Details

Industry
Retail & E-commerce
Departments
Operations & Workflow Automation
Use Cases
Knowledge Base Management
Tags
GenAI
NLP
Scalability
AI Tools Used
Claude
Sources
https://aws.amazon.com/fr/solutions/case-studies/tapestry-enterprise-knowledge-management-case-study/https://aws.amazon.com/blogs/industries/tapestry-makes-enterprise-knowledge-more-accessible-using-generative-ai-on-aws/https://genaigazette.com/tapestry-genai-knowledge/https://www.linkedin.com/posts/rjivraj_tapestry-makes-enterprise-knowledge-more-activity-7305721684701978624-X45u

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