Quick Overview
Sage Publishing, a global academic and educational publisher, adopted Jasper AI to automate the creation and translation of personalized email content at scale, including book titles, authors, and prefaces. This AI-powered solution drastically reduced the time spent drafting emails by 99%, allowing marketing teams to focus on strategy and audience personalization. Jasper’s multilingual capabilities also enabled efficient localization, improving global reach.
Sage Publishing
Company Size
Large multinational publishing company
Revenue Range
Not publicly disclosed
Primary Challenge
Reducing slow, costly, and inconsistent content creation processes for marketing hundreds of textbooks annually
Key Metrics
\- 99% reduction in email drafting time\- 50% reduction in marketing spend\- 99% faster creation of textbook descriptions\- Enhanced content quality and consistency\- Improved collaboration and knowledge sharing
The Problem
Manual content creation was time-consuming, expensive, and fragmented across teams and languages, limiting scalability and quality
The Solution
Jasper AI-powered content creation platform automating copy generation, translation, and localization with centralized collaboration tools
Results
\- Dramatically faster content creation and email drafting\- Significant cost savings on marketing operations\- Consistent, high-quality, and localized content\- Increased marketing agility and efficiency\- Empowered teams to focus on strategic initiatives
“Jasper freed our marketing teams from repetitive tasks, enabling them to focus on creativity and strategy while improving content quality.”“The AI’s ability to handle multilingual content has been a game changer for our global reach.”
Shellie Johnson, Senior Director of Global Marketing Operations, Sage Publishing
Details
Industry
Marketing & Advertising
Departments
Marketing & Content
Use Cases
Email Marketing
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
Jasper
Sources
https://team-gpt.com/blog/ai-in-email-marketing-5-use-cases-statistics-examples-and-software/https://www.jasper.ai/blog/ai-global-media-publishinghttps://www.linkedin.com/posts/bernadettesommer_jasper-customers-are-seeing-some-crazy-roi-activity-7186421973621641216-L2Jjhttps://ai.business/case-studies/ai-cuts-publisher-costs-by-50-boosts-speed-99/https://www.m1-project.com/blog/generative-ai-for-marketing-tools-examples-and-case-studieshttps://www.jasper.ai/webinars/panel-media-publishing
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