How PostNL Uses “Charlie” AI Digital Recruiter to Revolutionize Recruitment with 24/7 Operations and Cost Savings

By: GoBeyond Team
July 3, 2025
3 min read
PostNL AI digital recruiter dashboard showing candidate interactions and recruitment metrics

Quick Overview

PostNL, a Dutch postal and logistics company with 40,000 employees, implemented “Charlie,” an AI-powered digital recruiter developed by Scotty AI. Integrated with SAP SuccessFactors, Microsoft Outlook, Teams, WhatsApp, and phone systems, Charlie automates candidate screening, communication, interview scheduling, and candidate experience measurement. Charlie handles up to 500,000 conversations simultaneously, responds within one minute, and enables 24/7 recruitment. This reduced recruitment costs by 75%, cut ghosting from 49% to 23%, saved 375 recruiter hours per month, and increased candidate satisfaction to 91%.

PostNL
PostNL
Company Size
40,000 employees
Revenue Range
Publicly listed
Primary Challenge
Managing high application volumes, reducing recruitment costs, and improving candidate experience
Key Metrics
\- 75% recruitment cost reduction\- 91% candidate satisfaction\- 375 recruiter hours saved monthly\- Ghosting reduced from 49% to 23%\- Cross-selling increased by 5%

The Problem

High volume of applications, costly recruitment, and high candidate ghosting rates

The Solution

Multi-agent AI digital recruiter “Charlie” automating end-to-end recruitment tasks and candidate engagement

Results

\- Faster hiring cycles\- Significant cost savings\- Improved candidate communication and experience\- Scalable recruitment operations

“Charlie responds within one minute, handles 500,000 conversations simultaneously, and delivers a seamless candidate experience.”

Loes Quinten and PostNL Recruitment Team

Details

Industry
Retail & E-commerce
Departments
Human Resources & People Ops
Use Cases
Recruiting & Hiring
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.linkedin.com/pulse/ai-recruitment-showcase-2025-meet-cheeky-changing-hiring-game-ari4fhttps://www.recruitmenttech.nl/2024/09/02/inzending-baanbrekende-recruitmentresultaten-door-middel-van-ai-postnl/https://www.linkedin.com/posts/scottyai_letscottydothetalking-scottyssohotty-recfest-activity-7217103817115369475-pAaThttps://totalent.eu/meet-scotty-the-global-volume-recruiter/

More Case Studies

See All
How Docugami’s AI Document Engineering Accelerates Data Extraction Across Multiple Industries
Real Estate
How Cove Smart Reduced Response Times by 80% and Increased Self-Service with Tidio’s Lyro AI
Technology & SaaS
How Wayfair Uses AI to Automate Product Catalog Enrichment and Improve Operational Efficiency
Retail & E-commerce
How ABB Ltd. Increased Production Efficiency and Reduced Energy Costs with AI-Enhanced Robotics
Manufacturing
How Euroflorist Increased Website Conversion Rates with AI-Driven Multivariate Testing
Retail & E-commerce
How Quantzig Built an AI-Powered Decision Dashboard to Streamline Insights and Improve Executive Decision-Making for a Leading Pharma Giant
Healthcare & Medical

🤖 Chat with AI

Type...