Quick Overview
Novo Nordisk implemented Phrasee’s AI-powered brand language optimization technology to rapidly deliver consistent, on-brand content in its US email marketing campaigns, ensuring a cohesive interface with its audience.
Novo Nordisk
Company Size
~61,400 employees
Revenue Range
~$33B annual revenue
Primary Challenge
Ensuring rapid, consistent, and engaging brand communication across digital channels
Key Metrics
\- 14% increase in click rates\- 24% increase in open rates
The Problem
Manual copywriting and A/B testing limited the speed and consistency of email marketing, reducing engagement.
The Solution
Deployed Phrasee’s AI platform to generate and optimize email subject lines and content, ensuring brand consistency and maximizing audience engagement.
Results
\- Significantly higher open and click rates\- Faster campaign deployment\- Consistent brand messaging
Details
Industry
Healthcare & Medical
Departments
Marketing & Content
Customer Support & Service
Use Cases
Email Marketing
Content Creation
Campaign Management
Tags
NLP
Improved Accuracy
Client Satisfaction
Marketing Teams
AI Tools Used
No items found.
Sources
https://econsultancy.com/case-studies/view/novo-nordisk-optimises-us-email-marketing-strategy-to-drive-24-higher-open-rate/https://www.columnfivemedia.com/ai-case-studies-with-phenomenal-results/https://instreamatic.com/blog/best-ai-in-marketing-and-advertising-case-studies/
More Case Studies
See All
How Jones Day Uses RelativityOne AI to Automate Document Review and Reduce Costs
Legal
How Influencer Marketing Factory Automated Outreach and Boosted Brand Awareness with Reply.io
Professional Services & Consulting
How Tommy Hilfiger Uses AI and Metaverse Fashion Week to Innovate Digital Fashion and Engage New Audiences
Retail & E-commerce
How Google Uses AI and Machine Learning to Enhance Its OKR System for Dynamic Goal Setting and Performance Tracking
Technology & SaaS
How Philippine Manufacturing Company Transformed Contract Management with Lexagle’s AI-Powered Platform
Manufacturing
How eye-oo Boosted Sales by 25% and Increased Conversion 5x with Tidio and Lyro AI
Retail & E-commerce