Quick Overview
Novo Nordisk implemented Phrasee’s AI-powered brand language optimization technology to rapidly deliver consistent, on-brand content in its US email marketing campaigns, ensuring a cohesive interface with its audience.
Novo Nordisk
Company Size
~61,400 employees
Revenue Range
~$33B annual revenue
Primary Challenge
Ensuring rapid, consistent, and engaging brand communication across digital channels
Key Metrics
\- 14% increase in click rates\- 24% increase in open rates
The Problem
Manual copywriting and A/B testing limited the speed and consistency of email marketing, reducing engagement.
The Solution
Deployed Phrasee’s AI platform to generate and optimize email subject lines and content, ensuring brand consistency and maximizing audience engagement.
Results
\- Significantly higher open and click rates\- Faster campaign deployment\- Consistent brand messaging
Details
Industry
Healthcare & Medical
Departments
Marketing & Content
Customer Support & Service
Use Cases
Email Marketing
Content Creation
Campaign Management
Tags
NLP
Improved Accuracy
Client Satisfaction
Marketing Teams
AI Tools Used
No items found.
Sources
https://econsultancy.com/case-studies/view/novo-nordisk-optimises-us-email-marketing-strategy-to-drive-24-higher-open-rate/https://www.columnfivemedia.com/ai-case-studies-with-phenomenal-results/https://instreamatic.com/blog/best-ai-in-marketing-and-advertising-case-studies/
More Case Studies
See All
How Olay (P&G) Doubled Conversion Rates and Increased Average Cart Size by 40% with AI-Powered Skin Advisor
Retail & E-commerce
How Vinci Construction Reduced Document Search Time by 30% and Improved Compliance with AI
Construction
How SERVPRO of Medford Halved Response Times with ZyraTalk’s AI Live Chat
Professional Services & Consulting
How Now Serving LA Uses AI-Powered Search and Chatbot to Enhance User Experience and Boost Sales
Retail & E-commerce
How The Judge Group Partnered with a Telecom Training Provider to Create AI-Driven Learner-Focused Courses
Professional Services & Consulting
How Superside Internally Used AI to Create 21 Pixar-Inspired Posters in Five Days
Professional Services & Consulting