How Morgan Stanley Enhanced Customer Support and Financial Insights with OpenAI GPT

By: GoBeyond Team
July 3, 2025
3 min read
AI case study for Morgan Stanley – OpenAI GPT improves support and insights

Quick Overview

Morgan Stanley uses OpenAI-powered chatbots to assist customers and financial experts by answering queries and generating automated insights from structured financial data, improving responsiveness and decision-making.

Morgan Stanley
Morgan Stanley
Company Size
~70,000 employees
Revenue Range
$60B+ annual revenue
Primary Challenge
Need to improve customer service responsiveness and data accessibility
Key Metrics
\- Improved customer support responsiveness\- Enhanced data accessibility and insight generation

The Problem

Traditional customer support struggled to handle complex queries efficiently; data insights were not easily accessible.

The Solution

Integrated OpenAI GPT chatbots to provide conversational support and automated financial insights.

Results

\- Faster, more accurate customer support\- Better access to financial data insights\- Enhanced decision-making for clients and advisors

“OpenAI chatbots have revolutionized how we serve our customers and deliver insights.”

Details

Industry
Finance & Banking
Departments
Finance & Accounting
Use Cases
Support Analytics
Live Chat Support
Tags
NLP
AI Tools Used
No items found.
Sources
https://onlinelibrary.wiley.com/doi/10.1111/exsy.70018https://digitaldefynd.com/IQ/ai-in-finance-case-studies/

More Case Studies

See All
How Disney’s Frozen II Used AI-Driven Tools to Revolutionize Animation Production and Visual Realism
Media & Entertainment
How a Supermarket Chain Uses Bigle Legal AI to Rapidly Review Supplier Agreements and Reduce Contract Risks
Retail & E-commerce
How NASA’s Jet Propulsion Laboratory Uses Trello with Butler AI to Predict Project Roadblocks and Automate Workflow for Complex Missions
Technology & SaaS
How HubSpot Uses AI-Powered Blog Ideas Generator to Accelerate Content Ideation and Increase Blog Traffic
Technology & SaaS
How Cybots AI Enabled Faster Government Cybersecurity Response with AI-Driven Endpoint Security
Technology & SaaS
How UPS Uses ORION AI to Optimize Delivery Routes, Reduce Costs, and Lower Emissions
Retail & E-commerce

🤖 Chat with AI

Type...