How Morgan Stanley Enhanced Customer Support and Financial Insights with OpenAI GPT

By: GoBeyond Team
July 3, 2025
3 min read
AI case study for Morgan Stanley – OpenAI GPT improves support and insights

Quick Overview

Morgan Stanley uses OpenAI-powered chatbots to assist customers and financial experts by answering queries and generating automated insights from structured financial data, improving responsiveness and decision-making.

Morgan Stanley
Morgan Stanley
Company Size
~70,000 employees
Revenue Range
$60B+ annual revenue
Primary Challenge
Need to improve customer service responsiveness and data accessibility
Key Metrics
\- Improved customer support responsiveness\- Enhanced data accessibility and insight generation

The Problem

Traditional customer support struggled to handle complex queries efficiently; data insights were not easily accessible.

The Solution

Integrated OpenAI GPT chatbots to provide conversational support and automated financial insights.

Results

\- Faster, more accurate customer support\- Better access to financial data insights\- Enhanced decision-making for clients and advisors

“OpenAI chatbots have revolutionized how we serve our customers and deliver insights.”

Details

Industry
Finance & Banking
Departments
Finance & Accounting
Use Cases
Support Analytics
Live Chat Support
Tags
NLP
AI Tools Used
No items found.
Sources
https://onlinelibrary.wiley.com/doi/10.1111/exsy.70018https://digitaldefynd.com/IQ/ai-in-finance-case-studies/

More Case Studies

See All
How DG MARE Increased Productivity and Accelerated Cloud Migration Using Generative AI
Nonprofit & NGO
How Sage Publishing Uses Jasper AI to Automate and Scale Email Content Generation, Reducing Costs and Accelerating Marketing
Marketing & Advertising
How Synthego Used AI to Produce an Animated Explainer Video in Five Days for World CRISPR Day
Healthcare & Medical
How Cybots AI Enabled Faster Government Cybersecurity Response with AI-Driven Endpoint Security
Technology & SaaS
How Telstra Uses Microsoft Azure OpenAI to Transform Customer Service with “Ask Telstra” and “One Sentence Summary”
Professional Services & Consulting
How Warner Bros. Uses Cinelytic AI to Forecast Movie Success and Optimize Greenlighting
Media & Entertainment

🤖 Chat with AI

Type...