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How JP Morgan Chase Uses Persado’s AI to Revolutionize Marketing Copy and Boost Engagement

By: GoBeyond Team
July 3, 2025
3 min read
JP Morgan Chase AI-generated marketing copy dashboard showing campaign performance metrics

Quick Overview

JP Morgan Chase partnered with Persado to leverage AI-powered copywriting technology that generates optimized marketing messages by analyzing a database of over one million tagged and scored words and phrases. After a successful pilot starting in 2016, the bank signed a five-year enterprise-wide deal to use Persado’s “Message Machine” across multiple departments, including card and mortgage businesses. The AI-generated copy consistently outperformed human-written ads, achieving up to a 450% increase in click-through rates.

JP Morgan Chase
JP Morgan Chase
Company Size
Large multinational financial services
Revenue Range
$130B+ annual revenue
Primary Challenge
Improving marketing effectiveness and engagement through personalized, data-driven messaging
Key Metrics
\- Up to 450% increase in ad click-through rates\- More than double the performance of human-written copy in tests\- Expanded AI use across marketing, internal communications, and customer service prompts

The Problem

Traditional marketing copy was less engaging and less personalized, limiting customer response and conversion rates

The Solution

Persado’s AI and machine learning platform generates emotionally resonant, personalized marketing copy by testing thousands of message variations and selecting the highest performing content

Results

\- Dramatically improved digital ad performance\- Increased customer engagement and applications\- Enhanced personalization at scale\- Expanded AI-driven messaging beyond marketing to internal and customer communications

“Persado’s technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked.”“Machine learning is the path to more humanity in marketing.”

Kristin Lemkau, Chief Marketing Officer, JP Morgan ChaseAbeer Bhatia, Head of Marketing Growth and Innovation, Chase Card Services

Details

Industry
Finance & Banking
Departments
Marketing & Content
Use Cases
Campaign Management
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://qz.com/work/1682579/jpmorgan-chase-chooses-ai-copywriter-persado-to-write-adshttps://www.wsj.com/articles/jpmorgan-chase-taps-ai-to-make-marketing-messages-more-powerful-11564482606https://www.warc.com/newsandopinion/news/jp-morgan-chase-taps-ai-copywriting-tech/en-gb/42435https://www.marketing-interactive.com/jpmorgan-picks-ai-writers-to-handle-copywriting-another-blow-to-agency-budgetshttps://instreamatic.com/blog/best-ai-in-marketing-and-advertising-case-studies/

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