Quick Overview
JP Morgan Chase partnered with Persado to leverage AI-powered copywriting technology that generates optimized marketing messages by analyzing a database of over one million tagged and scored words and phrases. After a successful pilot starting in 2016, the bank signed a five-year enterprise-wide deal to use Persado’s “Message Machine” across multiple departments, including card and mortgage businesses. The AI-generated copy consistently outperformed human-written ads, achieving up to a 450% increase in click-through rates.
The Problem
Traditional marketing copy was less engaging and less personalized, limiting customer response and conversion rates
The Solution
Persado’s AI and machine learning platform generates emotionally resonant, personalized marketing copy by testing thousands of message variations and selecting the highest performing content
Results
“Persado’s technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked.”“Machine learning is the path to more humanity in marketing.”
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