Quick Overview
James Hardie, a market leader in building materials, uses Sprout Social’s AI-powered platform to analyze social media sentiment, identify industry influencers, and refine marketing strategies based on real-time consumer feedback. The company transformed its social media presence by building a strong digital foundation, engaging customers across platforms, and empowering its sales team through Employee Advocacy. Sprout Social’s advanced analytics and social listening tools provide consistent, actionable data that informs content strategy and improves customer care.
The Problem
Previous social media tools were clunky and inefficient, limiting engagement and analytics capabilities
The Solution
Sprout Social’s AI-powered social listening, analytics, scheduling, publishing, and Employee Advocacy tools integrated into marketing and sales workflows
Results
“Sprout created efficiencies that save us a lot of time. People talking to us are going to get a much faster response than they would have otherwise.”“Sprout has helped us better understand who our audience is and how to be most relevant and effective.”
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