Quick Overview
Independence Pet Group (IPG) leveraged Superside’s AI-powered design workflow to create a cohesive illustration style for internal communications and merchandise. AI enabled a single creative team to deliver 14 brand illustrations, stickers, and virtual backgrounds in just 11.5 hours-a process impossible at this speed with traditional methods.
Independence Pet Group (IPG)
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Accelerating brand asset creation while maintaining cohesion and quality
Key Metrics
\- 90% faster delivery\- Zero revisions needed\- Enriched internal culture\- Campaign completed by a single team
The Problem
Traditional illustration workflows were slow and resource-intensive
The Solution
Used AI-enhanced design workflows integrating generative AI tools to streamline asset creation and ensure style consistency
Results
\- Dramatically reduced production time\- High-quality, cohesive brand assets\- Positive impact on internal culture
Details
Industry
Professional Services & Consulting
Departments
Creative & Design
Internal Communication & Collaboration
Use Cases
Graphic Design
Tags
GenAI
Deep Learning
Time-Saving
Cost Reduction
Team Efficiency
AI Tools Used
Midjourney
Adobe Firefly
Sources
https://www.superside.com/blog/ai-design-examples
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