Quick Overview
Forbes uses Quill, an AI-powered writing tool, to generate articles on business, technology, and finance. Quill analyzes data and produces informative, SEO-optimized content, enabling Forbes to publish more articles faster and at lower cost without sacrificing quality. This has resulted in increased website traffic and reader engagement.
Forbes
Company Size
Large global media company
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling content production while maintaining quality and SEO effectiveness
Key Metrics
\- Higher content output\- Cost savings on content creation\- Increased web traffic and engagement\- Faster content turnaround
The Problem
Traditional content creation was time-consuming and costly, limiting content volume and frequency
The Solution
Quill AI uses natural language processing to analyze data and generate human-like, SEO-friendly articles automatically
Results
\- More content published at scale\- Improved search engine rankings\- Enhanced reader engagement\- Reduced content creation costs
“AI writing tools like Quill have transformed how we produce content, allowing us to scale without compromising quality.”
Forbes Editorial Team
Details
Industry
Media & Entertainment
Departments
Marketing & Content
Use Cases
Content Creation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.peppercontent.io/blog/5-case-studies-of-successful-content-creation-using-ai-writing-too/https://www.forbes.com/councils/forbescoachescouncil/2025/03/12/ai-writing-tools-a-leadership-trend-thats-here-to-stay-but-for-better-or-worse/https://www.forbes.com/sites/bernardmarr/2024/03/06/5-generative-ai-writing-tools-everyone-should-know-about/
More Case Studies
See All
How Nike and AKQA Used AI and Machine Learning to Simulate a Virtual Tennis Match Between Serena Williams’ Past and Present Selves
Retail & E-commerce
How a Global Consumer Goods Manufacturer Uses AI-Driven Dashboards to Accelerate Product Launches and Optimize Supply Chain
Manufacturing
How General Electric (GE) Leveraged Digital Twins and AI to Reduce Downtime and Improve Output
Manufacturing
How Urban Renewal Co. Saved $1.2M and Secured a $5M Expansion Using AI Scenario Analysis
Real Estate
How Nutella Used AI to Generate 7 Million Unique Jar Labels, Creating a Sold-Out Campaign and High Consumer Engagement
Retail & E-commerce
How DG MARE Increased Productivity and Accelerated Cloud Migration Using Generative AI
Nonprofit & NGO