Quick Overview
Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.
Edelman
Company Size
~6,000 employees
Revenue Range
$1B+ annual revenue
Primary Challenge
Speeding up product ideation and enhancing creative collaboration
Key Metrics
\- Faster product ideation\- Enhanced creativity\- Improved team collaboration
The Problem
Traditional ideation was slower and limited in visual exploration
The Solution
Integrated generative AI tools for image creation and text-based ideation
Results
\- Accelerated creative cycles\- Broadened idea generation\- More effective collaboration
Details
Industry
Professional Services & Consulting
Departments
Creative & Design
Product Development & Innovation
Use Cases
AI Image Generation
Tags
GenAI
LLM
Enhanced Decision-Making
Time-Saving
AI Tools Used
DALL·E
ChatGPT
Sources
https://team-gpt.com/blog/ai-for-generating-images/
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