How Decathlon Automated 65% of Customer Queries and Increased Online Conversions by 15% with AI Chat Assistant

By: GoBeyond Team
July 3, 2025
3 min read
AI case study for Decathlon – 65% query automation and 15% conversion increase

Quick Overview

Decathlon implemented an AI chat assistant to automate product search, ticketing, and support requests, improving response times and boosting online conversions.

Decathlon
Decathlon
Company Size
~90,000 employees
Revenue Range
$15B+ annual revenue
Primary Challenge
Handling high volume of customer queries efficiently
Key Metrics
\- 65% of queries automated\- 15% increase in online conversions

The Problem

Manual customer service struggled to keep up with query volume, affecting conversion rates.

The Solution

Deployed AI chat assistant to automate responses and support workflows.

Results

\- Automated majority of queries\- Increased online conversion rates\- Improved customer experience

Details

Industry
Retail & E-commerce
Departments
Customer Support & Service
Use Cases
Live Chat Support
Workflow Automation
Customer Feedback Analysis
Tags
NLP
Time-Saving
Client Satisfaction
AI Tools Used
No items found.
Sources
https://www.cloudtalk.io/blog/seamless-ai-customer-service/

More Case Studies

See All
How Bank of America Uses AI and the Metaverse in “The Academy” to Revolutionize Employee Training and Customer Service Skills
Finance & Banking
How H&H Purchasing Automated Invoice Processing with zenphi’s AI Document Processing
Manufacturing
How Tapestry Transformed Enterprise Knowledge Management Using Generative AI on AWS
Retail & E-commerce
How Stitch Fix Uses AI to Deliver Hyper-Personalized Fashion Recommendations and Optimize Inventory
Retail & E-commerce
How NielsenIQ Combines AI and Retail Data to Deliver Real-Time Shopper Behavior Insights and Boost Sales
Retail & E-commerce
How Bizzabo Uses AI to Personalize Hybrid Event Experiences and Optimize Resources
Hospitality & Tourism

🤖 Chat with AI

Type...