Quick Overview
Capgemini deployed Aptivio’s buyer intent AI platform integrated with CRM, marketing automation, and digital advertising tools. The platform provided granular insights into prospects’ online behavior, buyer identification, intent signals, and contact resolution across 39 product lines and 122 offerings. This enabled detection and prioritization of hidden revenue opportunities, increasing sales-ready leads and marketing-qualified leads substantially.
Capgemini
Company Size
Large global technology consulting firm
Revenue Range
Not publicly disclosed
Primary Challenge
Managing complex product lines and offerings while uncovering hidden revenue opportunities
Key Metrics
\- 40% increase in sales-ready leads\- 40% boost in high-intent leads\- 4.8× increase in marketing-qualified leads\- $3 million deal found in first 3 months
The Problem
Fragmented sales intelligence tools and lack of unified buyer intent insights limited sales effectiveness
The Solution
Aptivio’s AI buyer intent platform providing real-time behavior insights, intent signals, and seamless integration with Salesforce, Pardot, and digital advertising
Results
\- Increased sales velocity and lead quality\- Enhanced marketing and sales alignment\- Improved user adoption and lowered cost of sales
“Aptivio’s platform gave us unprecedented visibility into buyer intent, enabling us to prioritize high-value opportunities and accelerate deals.”
Capgemini Sales Leadership
Details
Industry
Professional Services & Consulting
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
No items found.
Tags
Predictive Modeling
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.aptiv.io/all-case-studies/capgeminihttps://www.copy.ai/use-cases/deal-management-forecastinghttps://www.vktr.com/ai-disruption/5-ai-case-studies-in-sales/https://www.velocityai.io/blog-posts/master-enterprise-sales---boost-your-revenue-today
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