Segment

# Segment: Customer Data Platform for Unified, Real-Time User InsightsSegment is a powerful customer data platform (CDP) that enables businesses to collect, clean, and activate customer data across every digital touchpoint. By serving as the single source of truth for customer data, Segment helps marketing, product, and engineering teams build personalized experiences, perform advanced analytics, and sync data across tools with confidence.The platform offers out-of-the-box integrations with 400+ tools including CRMs, analytics, marketing automation platforms, data warehouses, and more. It enables real-time event tracking, identity resolution, and audience segmentation—all while ensuring compliance with data privacy laws like GDPR and CCPA.Segment’s core strength lies in its developer-friendly APIs, AI-enhanced enrichment, and scalable architecture that suits startups and enterprises alike. Whether you're streamlining marketing workflows or personalizing app experiences, Segment gives teams the data infrastructure to understand and act on customer behavior across channels.