How Wrike Achieved 496% Pipeline Growth and 15× ROI with Drift’s AI Chatbot

By: GoBeyond Team

July 27, 2025

3 min read

Wrike AI chatbot interface showing visitor engagement and booking metrics

Quick Overview

Wrike implemented Drift’s AI-driven conversational chatbot on its website to engage visitors in real time, answer questions, book meetings, and qualify leads 24/7. This led to a 496% increase in pipeline generation year-over-year and a 454% increase in bookings from chatbot-assisted prospects, with a 15× ROI on the AI investment.

Wrike

Company Size

Mid-sized project management software company

Revenue Range

Not publicly disclosed

Primary Challenge

Increasing pipeline generation and lead qualification efficiency

Key Metrics

- 496% pipeline increase YoY
- 454% increase in bookings
- 15× ROI on AI investment

The Problem

Manual lead qualification and engagement limited pipeline growth

The Solution

AI chatbot automating visitor engagement, lead qualification, and meeting booking

Results

- Massive pipeline growth
- Significant increase in qualified bookings
- Exceptional ROI on AI investment

“Drift’s AI chatbot has revolutionized our lead engagement, driving incredible pipeline growth and ROI.”

Wrike Marketing Team

Details

Industry

Technology & SaaS

Departments

Sales & Lead Generation

Marketing & Content

Use Cases

Lead Generation

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