Leading telecom providers leverage AI to analyze customer data (usage, devices, preferences) to identify ideal timing and product offers for upselling (e.g., 4G to 5G upgrades) and cross-selling (e.g., data plans, accessories). AI delivers personalized offers via digital channels tailored to each customer’s likelihood to convert, increasing efficiency, ARPU, and reducing churn.
- 2–4% B2C revenue boost from upselling
- 5–20% ARPU increase from cross-selling
- 50% boost in lead conversion rates (B2B example)
- £80M added sales pipeline in 6 months
- 30% reduction in early-life churn
- 22x ROI reported by Actifai users
Traditional upselling and cross-selling were manual, generic, and poorly targeted, limiting revenue and customer satisfaction
AI-powered predictive analytics and next-best-experience systems analyze network, billing, and behavioral data to create personalized, timely offers; platforms like Microsoft Azure AI, Actifai, Flytxt Sales Accelerator, and DvSum CADDI enable real-time targeting and conversational analytics
- Significant revenue growth and pipeline expansion
- Higher conversion and retention rates
- Improved customer satisfaction and perceived personalization
- Enhanced sales pipeline health and efficiency
