How Stick Shift Driving Academy Increased Organic Traffic by 72% and Inbound Calls by 120% Using MarketMuse AI

By: GoBeyond Team
July 27, 2025
3 min read
Stick Shift Driving Academy AI content strategy dashboard

Quick Overview

Stick Shift Driving Academy, a niche driving school teaching manual transmission, partnered with MarketMuse’s AI-powered content intelligence platform to increase publishing cadence, eliminate subjective content decisions, and identify critical topic coverage. This enabled the academy to produce high-quality, optimized content rapidly, driving significant growth in organic traffic and inbound inquiries.

Stick Shift Driving Academy
Stick Shift Driving Academy
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Growing search rankings and content output to reach niche audience effectively
Key Metrics

- 72% increase in organic traffic
- 110% increase in form completions
- 120% increase in inbound calls
- Increased publishing cadence from sporadic to near-daily posts

The Problem

Manual content creation was slow, subjective, and lacked clear strategic direction, limiting growth.

The Solution

Used MarketMuse AI to analyze content gaps, generate data-driven content briefs, and guide writers, enabling faster, objective, and high-quality content production.

Results

- Dramatic growth in website traffic and lead generation
- Faster content production with measurable ROI
- Established topical authority in niche market

“From an ROI standpoint, it was just off the hook. We were basically flat for the better part of a year and a half until we started publishing new content. And it was the only change we made, so it’s a really clear before and after.”

Giuseppe Frustaci, Founder

Details

Industry
Education & EdTech
Departments
Marketing & Content
Operations & Workflow Automation
Use Cases
Content Creation
SEO Optimization
Tags
Machine Learning
NLP
Enhanced Decision-Making
Marketing Teams
Educators
AI Tools Used
No items found.
Sources
https://blog.marketmuse.com/case-study-how-stick-shift-driving-academy-increased-traffic-72-inbound-calls-120/https://www.columnfivemedia.com/ai-case-studies-with-phenomenal-results/

More Case Studies

See All
How American Eagle Reduced Live Chat Volume by 20% and Improved Customer Satisfaction with AI Chatbot
Retail & E-commerce
How ABB Ltd. Increased Production Efficiency and Reduced Energy Costs with AI-Enhanced Robotics
Manufacturing
How IndiGo Improved Customer Satisfaction to 87% with Yellow.AI Chatbots Handling 42M Messages Quarterly
Hospitality & Tourism
How RE/MAX Uses AI to Personalize Property Recommendations and Improve Buyer Satisfaction
Real Estate
How Botkeeper Uses AI to Automate Bookkeeping and Empower Accounting Firms to Scale
Technology & SaaS
How H&M Uses AI-Powered Chatbots and Sales Agents to Enhance Customer Engagement and Boost Online Sales
Retail & E-commerce

🤖 Chat with AI

Type...